I knew in high school I wanted to be an event planner. Specifically a wedding planner! Graduating from Penn State University with 1000+ work experience internship hours my career began with "Who needs to be where and when?" "What needs to be where and how does it get there?" - Logistics! 

My concentration in my major was "commercial tourism", and focused on generating events to encourage local economic development. I ended up working in corporate "9-5" while coordinating weddings and community and events nights & weekends. As they grew, they offered me the position to build and manage the Business-to-Business marketing division that grew from supporting 3 to 65+ sales account executives. 

This was when I shifted into HOW businesses and organizations leverage events for business development and brand activations. Leveraging conferences, trade shows, product launches, client appreciation, incentive and trainings etc... I gained an understanding how to effectively justifying the return-of-investment (ROI), and proposing ideal events with a strategy to support objectives. 

Fast forward 14 years into being in the event's industry - It's time to introduce the MasterClass 'n' Events that transfers these skills to internal event planners, independent event professionals shifting from social and private events to revenue driven events, and employees or entrepreneurs wearing the event coordination hat and want to delegate or scale their process.